I make design decisions

backed by solid research, aligned with business strategy, and loved by customers.

I mentor and coach

new grads and career transitioners to land their first UX job.

I create content

that ignites a passion for design and educates on design thinking.

Hi, Dana here.

Currently working at Visa as a Senior Product Designer, and coaching new grads and career transitioners to land their first UX job.

Dana Yao Product Designer Looking at Camera in a Cafe

Over the years, these aspects have continuously fueled my passion as a product designer

1

Alignment between Design and Business Strategies

This is the stuff I never learned in school! Effective design is not only user-friendly but also supports the business's strategic and developmental goals. Achieving both customer satisfaction and business growth through design is a definitive win-win in my book.

2

Research-Based Decisions and Customer Centricity

I strive to address customer needs throughout all phases of product design. My background in research positions me perfectly to translate data-driven insights into design decisions. This is also my favorite part of the design process.

3

Serving Others and Making a Real-World Impact

Design is about service and problem-solving. Whether I'm in the role of a designer or a mentor, witnessing the happiness and transformative impact of my work is the most rewarding feeling.

Project Highlights

Visa Digital Credential Hub

An Innovative approach for consumers to establish financial health.

Collaborated with 15+ cross-functional partners and worked from scratch, moving from research and ideation to design execution, while exploring new technologies such as AI in the financial space.
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Dana Yao Portfolio Case Study Visa

Stitch3D

A 3D data hosting platform that lets users view, analyze, and share 3D data.

The sole designer supporting 6 engineers and the CEO to shape the entirety of Stitch3D's offerings: the desktop application, external website, applications for mobile and tablet, and the mobile browsing experience.
Dana Yao Portfolio Case Study Stitch3D

Visa Click To Pay Portal Reimagination

an aspirational transformation from a need-based consumer portal to a value-based marketplace

Worked closely with senior leadership teams and the product manager. Together, we employed design thinking to reimagine the possible future, lay the groundwork, setting the stage for subsequent iterations and implementations.
Dana Yao Portfolio Case Study Visa

Harvard Business Review Recharge Design Sprint

An Apple Watch app to reduce burnout in the workplace.

Co-led a 3-week design sprint from research to prototyping and presented our product ideas company-wide, while cross-trained other departments in design thinking.
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Dana Yao Portfolio Case Study HBR Sprint

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